PUFFYGOTBUFFY™ × TOM HEMMING
BODYBUILDING
CONTEST PREP
COACHING
A dual coach prep system combining UK programming expertise with hands on GTA coaching. Built for debut competitors who want to do this right the first time.
The Coaching Model
Two Coaches. One System.
Zero Guesswork.
Most prep coaches give you a plan and disappear until check in day. We run a collab model where two specialists cover every angle of your prep, in real time.
Adam "Puffy" Gould
PuffyGotBuffy™ | In Person Coach & Daily Accountability
- →In person training sessions (GTA based)
- →Day to day coaching and communication
- →Weekly check ins with Loom video feedback
- →Form correction and exercise technique
- →Accountability systems and habit architecture
- →Client facing tech setup and tracking
Tom Hemming
Prep Specialist | Programming, Posing & Nutrition
- →Periodized training programming for contest prep
- →Posing coaching and stage presentation
- →Collab nutrition strategy and macro management
- →Supplement protocol and optimization
- →Prep phase periodization and peak week
- →Multiple competitors prepped to stage including Pure Elite Pro Card holders
This isn't two people giving you conflicting advice. It's one unified system with clear lanes.
Book Your Discovery CallWhat You Get
Everything Included.
Nothing Left To Chance.
WhatsApp Group Chat
Real time support with both coaches. Ask questions, share updates, get feedback instantly. No waiting until Sunday to fix a problem.
Shared Progress Tracker
Weight, sleep, water, macros, energy, digestion, training performance. All tracked. All visible to your coaching team. Every adjustment backed by your actual data.
Custom Meal Plans
Separate plans for training and non training days. Adjusted as your prep evolves. Collab nutrition strategy between both coaches.
In Person + Remote
GTA based sessions with Adam for form, posing practice, and accountability. Remote programming and nutrition management from Tom.
Weekly Loom Reviews
Video breakdowns of your form, check in data, and next week's adjustments. You see exactly what's changing and why.
Full Onboarding
Everything set up before day one. Meal plan, program, supplements, tracking, comms. Zero guesswork from the start.
Meet Your Coaches
The Team Behind Your Prep
Adam "Puffy" Gould
160lb Transformation | PuffyGotBuffy™ Founder
Adam lost over 160 pounds and built the physique from scratch. Not through shortcuts. Not through fads. Through structured systems, relentless accountability, and the same data driven approach he now brings to every client.
He coaches in person across the Greater Toronto Area, running weekly Loom video check ins, daily WhatsApp communication, and hands on form correction. He's the coach who's in the trenches with you every single day.
Watch: The PuffyGotBuffy™ Story
In Person Coaching | GTA
Hands On Coaching
Client Results
The Physique
Back Development
Adam & Tom
Training together in the UK
Tom Hemming
NFM UK Championship Winner
10+ Years Experience
Certified L4 S&C | L3 Sports Nutrition
Client Video Testimonial | PuffyGotBuffy™
Proven Results
Real Athletes. Real Transformations.
These are real clients coached through this exact system. Not stock photos. Not hypotheticals.
Dramatic Recomp
T-Hem Coaching Client
Body Recomposition
Complete Physique Overhaul
Stage Ready
Pure Elite Competition
Case Study
Real Client. Real Prep Collab.
Real Results.
Christian was one of the first athletes to go through our dual coach system. Here's what happened.
Client
Christian H.
Age 35 | Toronto, ON
Industry
Food & Wine (Harbor 60)
12 to 13 hour shifts
Program
PuffyGotBuffy™ × Tom Hemming
7 Month Collab
Goal
Body recomp, drop from ~26% BF toward 20%, build muscle
Results Snapshot
Self rated fitness: 4/10 → 6/10
Gained significant muscle mass while weight stayed stable (body recomp confirmed)
Improved body composition across all check in photo comparisons
Consistent training adherence despite 12 to 13 hour restaurant shifts
Built sustainable habits around nutrition while working in high end food and wine
DEXA scan planned to confirm body fat reduction
"The video feedback definitely clicked. Having someone just text me and say 'hey, I'm not feeling that movement, try it like this' was huge. That direct feedback was really something, because I could go through the motions of an exercise and not feel the pump, and getting that correction made everything click."
"The main thing with a coach is accountability. Every week, sometimes dreading it, but facing the consequences of my week. I can't hide from it. I gotta show up. When you're falling off the wagon, you're like 'I'm going to pay for this on Sunday when I take my pictures.' That was probably the most powerful thing."
"The main reason I went for a coach is the gift and the curse of the internet. You've got too many opinions. Every other week I'd be switching programs. Having someone just cut through the noise and say 'just do this' was exactly what I needed."
What Made The Collab Different
- →Tom designed the periodized programming (push/pull/legs with rest pause sets) and managed macros across training and non training days
- →Adam handled weekly Loom video check ins, mid week text accountability, form correction videos, and real time troubleshooting
- →Shared WhatsApp group chat meant Christian had both coaches accessible for any question
- →When Christian had a knee issue, Tom diagnosed tendon involvement and prescribed a specific rolling protocol the same day
- →When Christian's TRT pharmacy ran out, Adam connected him with multiple sourcing options within hours
- →Nutrition was adapted for his restaurant lifestyle: carnivore approach on wine tasting days, carb tapering before events, flexible macro tracking when work demanded it
"Christian came in with shiny object syndrome, bouncing between programs every two weeks. Within a month of working with me and Tom together, he locked in. He pushed through 13 day work stretches, a job change, travel, weddings, and a demanding food and wine career. He showed up when lesser men would have quit. That's the kind of client this system is built for."
— Adam, PuffyGotBuffy™
Client Testimonials
What Clients Say
"Adam is an incredible personal trainer. He goes above and beyond to ensure that his clients achieve their goals. He helps them to focus on all aspects of their transformation journey including nutrition, exercise, sleep, mental health, and general healthy life habits. He has become a mentor for me not only in terms of reaching my physical goals but also in terms of improving my mindset and approach to life."
Michael Sobol
PuffyGotBuffy Client
"Adam is one of the most knowledgeable and dedicated coaches I've ever worked with. He doesn't just give you a plan, he teaches you the 'why' behind everything. In just a few months, I went from a 155lb skinny kid to 185lbs of solid muscle. The structure, the accountability, and the constant adjustments to my program made all the difference."
Noah Gilbert
Gained 30lbs of Muscle
"Personal training with Adam totally changed that. Not only did I look better with a more muscular back, larger chest, and bigger biceps, but my strength and weight also shot up. One of my highlights with Adam is being able to achieve a 315lbs deadlift while I myself was 140lbs. Adam also taught me the importance of following a meal plan. If you follow the plan that Adam writes for you with consistency, you can and will achieve a desirable outcome."
Kevan
315lb Deadlift at 140lb Bodyweight
"I have been going to Coach Adam for the past three months. I had mobility issues and I could not walk for long periods at a time. I have had amazing success with Adam and couldn't recommend him more! Adam has helped me refine my approach to workouts, nutrition and overall motivation. The result has been some weight loss and a significant tightening of my whole body."
Cheryl Ephron
Complete Body Transformation
Ideal Fit
Is This For You?
We're selective about who we work with. This model works best for a specific type of athlete.
This Is For You If
- ◆You're preparing for your first bodybuilding competition (classic physique, men's physique, or similar)
- ◆You're based in the Greater Toronto Area and want in person coaching
- ◆You have at least 1 to 2 years of consistent training experience
- ◆You want a structured, data driven approach with real accountability
- ◆You're ready to commit to 6 to 12 months of dedicated prep
- ◆You value communication and will actually use the systems
This Is Not For You If
- ◇You want a cookie cutter plan with no real coaching
- ◇You're not willing to track data or submit check ins
- ◇You're looking for the cheapest option available
- ◇You disappear for weeks then expect results
- ◇You want to run your own programming and just need a "posing coach"
How It Works
From Inquiry To Stage
A clear process from first conversation to competition day.
Discovery Call
We learn about your goals, timeline, training history, and competition plans. You learn exactly how the collab model works.
Game Plan Call
Deep dive into your physique assessment, nutrition baseline, and prep timeline. Both coaches present. We map out the full road to stage.
Onboarding
Custom meal plan, training program, supplement protocol, tracking systems, and communication channels. Everything set up and explained before day one.
Prep Execution
Weekly check ins, ongoing adjustments, posing practice, in person sessions, and real time support all the way through peak week and show day.
Limited Spots
Ready To Prep
The Right Way?
We only take on a handful of prep athletes at a time to ensure quality. If you're serious about competing, let's talk.
No commitment. No pressure. Just a conversation to see if we're a fit.